Bloom Design

The new logo reflects the company’s ethos that space design is not for its own sake but should be an integral part of everyday living.

We developed a custom typography logo that is inspired by a window. The window frames the design and grants view into each living space created. The font is intentionally open ended at the bottom to reflect their tagline, ‘The idea behind the space’.

For a contemporary feel, turquoise and grey are used corporate colours.

Apart from the logo, we produced the whole corporate visual identity set including stationery, signboard and created a website that is optimized for viewing on mobile devices.

logo Lim Yeng Shiow / company profile Eddy Koh / website Imteractive / 2014